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Press Release

9/1/2009

Garden Fresh Restaurants’ Club Veg (R) Reaches 1 Million Members

Souplantation and Sweet Tomatoes Restaurants Celebrate Millionth Member with a month of giveaways and special treats for Club Veg members

September 1, 2009 (SAN DIEGO)— Today, Souplantation and Sweet Tomatoes restaurants celebrate a significant milestone as Club Veg®, the company’s email/online loyalty program, reached one million members. The club, which services 112 Souplantation/Sweet Tomatoes restaurants across the country, provides members with exclusive discounts, information on new restaurant promotions and fun and games for the entire family.

In celebration of the milestone, beginning today Souplantation/Sweet Tomatoes restaurants will celebrate ClubVeg members by giving away $14,000 in prizes throughout the month of September including gift cards valued up to $100, coupons, t-shirts and more.

The month-long promotion allows all ClubVeg members to pick weekly prizes from the Souplantation/Sweet Tomatoes online garden, which can be found at www.souplantation.com or www.sweettomatoes.com.

Joan Scharff, executive director of brand and menu strategy for Garden Fresh Restaurant (parent company to Souplantation/Sweet Tomatoes), said, “Our goal at Souplantation and Sweet Tomatoes is to be an integral part of each community and engage in two-way communication with our guests. ClubVeg reaching one million members is a testament to how passionate our guests are about our restaurant and core to our brand values. We’ve seen this passion reflected in our Facebook Fan page, where we have nearly 22,000 fans and our Twitter feed which has 6,500 followers. We’re excited to be able to share this milestone with all ClubVeg members across the country.”

More information about ClubVeg can be found at www.souplantation.com/clubveg or www.sweettomatoes.com/clubveg. ClubVeg members get more than $75 worth of savings per year, exclusive coupons, advanced notification of menu changes and more. Guests can also become a fan of Souplantation/Sweet Tomatoes at www.facebook.com/souplantation and follow Souplantation/Sweet Tomatoes on Twitter at http://twitter.com/souplantation.

About Souplantation/Sweet Tomatoes
Celebrating over 30 years, Souplantation/Sweet Tomatoes was founded in 1978 in San Diego and currently operates 112 salad buffet-style restaurants across the western, southern and eastern portions of the United States. Souplantation/Sweet Tomatoes cares about what comes out of guests’ wallets and into their bodies by creating an exceptional, all-you-care-to-eat dining experience with a daily selection of made-from-scratch soups and salads and hand-crafted muffins, focaccia, breads and tasty desserts. By combining high-quality, farm-fresh and scratch-made foods for a fixed price, the restaurants provide guests with the freedom to create their own wholesome meals. The restaurant concept is built around fresh prepared, great-tasting recipes with a salad bar full of seasonal vegetables and tossed salads prepared exhibition-style every 20 minutes. Souplantation/Sweet Tomatoes restaurants are open daily for lunch and dinner and also for a special Sunday Breakfast that features a variety of delicious morning favorites in addition to regular selections. For more information, visit www.souplantation.com or www.sweettomatoes.com.

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